Business Management

Course Summary

• Length: 1-10 weeks
• Delivery: Online
• Date: Mondays
• Criteria: IELTS B2 level required

Course Content

This unit examines the concept and practice of human resource management (HRM). It explores how the HRM function supports the achievement of an organization’s objectives and strategies. The unit also aims to introduce learners to appropriate concepts and theories that encapsulate this important corporate function.

The Dynamic Nature of Business and the role of business

• Market Research and Market Segmentation
• Business Aims and objectives
• Business Revenue Cost and profit and sources of finance
• Business Location

The Marketing Mix and the Four Ps

Business Plan
Business Stakeholders
External Influences
Organizational Structure

Learning outcomes:

• Develop an interest and enthusiasm about business
• Develop and understanding of business concepts, terminology, objectives and activities
• Understand how business operates
• Develop and apply knowledge in business issues
• Develop critical thinking